Matsoa Tax Solution

Your perfect partner in tax solutions

Executive summary

Matsoa Tax Solution will remain sole proprietorship. This plan is written as a guide for continuing and managing the business under sole proprietorship and will also serve as the basis for marketing proposals. The two objectives of Matsoa Tax Solutions are to generate a profit and to grow at challenging and manageable rate.

The mission of Matsoa Tax Solution is to provide fast and reliable services in tax and consulting to SMME, individuals and other organizations.The key to success for Matsoa Tax Solution are: visibility to generate new business leads, networking with other professionals, responsiveness and quality.

The initial primary service offered will be consulting, although specialized fields will be considered in future growth. The overall objective is to focus the activities towards the specialized and become a leader in this niche in the Gauteng and Mpumalanga area. The business projects growth to be ~10% sales in the next three years. the most important keys to success for Matsoa Tax Solution are developing visibility to generate new business leads, strong concentration on relationships with clients, and a high level of quality in our services.

Matsoa JL is flexible - with the objective to change rapidly if the market demands. Matsoa Tax Solutions  was founded in 23 April 2005 and have two offices one in Mamelodi and Mpumalanga

Technology is, of course very important to the success of Matsoa Tax Solution. It is imperative that the business stay up-to-date on technological developments and it will be important to devote a reason portion of each year's revenue toward upgrading the equipment an software used in normal operations.

Matsoa Tax Solution will adopt a focused market strategy. Logical segmentation breaks the market down into the following: Individuals, SMME, Large business and Authorities and Public Organizations. For our further development, we consider Individual persons, SMME to be crucial. For our business, we do not have main competitors. We have a lot of widely-sized competitors in a vast market of services.This market environment gives ample opportunity for John Matsoa to create and expand a niche in the chosen market fields. Finally, worth noting is the growth trend for  the general market, estimated between 5% and 10% annually.

The are three different major opportunities (needs) in the fiduciary business over the next years:

*  Bookkeeping and other services related to the operative financial management  (payroll, Websites and creating of domain names etc.)

*  Consulting and special mandates such as financial planning, business evaluation,merger and special audits etc.

*  Legal Auditing (incl. IAS and other standards ) as an independent and responsible  institution.

In addition , the company sees three primary market trends which seem to be most important in our business. Rapid growth in the complexity of business that requires rapid adaption in the strategy and structures of the companies. More litigation due to higher percentages of unsuccessful ventures. The growth of outsource financial consulting. All of this provides continuing opportunities for a dynamic business as Matsoa Tax Solution.

We believe our business is in a grand change. the competitors must be generalists and specialists at the same time. For small an medium fiduciary business, a focus of of one  primary segment of business is necessary. For example, if the "core" business is accounting, the other fiduciary business like tax , consulting must be reduced to a general level. In the core business, the business must be current with the service, while having the capacity to innovate (like new accounting services related to the Internet).

Matsoa Tax Solution's competitive edge is in the well-established reputation of John Matsoa who worked at South African Revenue Services for over a decade, and the business ability to focus in this niche market. The business sales strategy will be based on building long-term customer relationships, which will result in repeat sales. The business will manage its assets and create profits with no debt financing. It does not anticipate any cash flow problems.

John Matsoa, is the only owner of Matsoa tax solution, will assume strategic functions and will be in charge of market research and Customer Care support. Since no major increases in personnel are expected in the next three years.